You’re the type of person who likes to run your business yourself. You’re doing all the things. You figure, “ads can’t be that hard- if Facebook says all I have to do is boost that post, that’s all I have to do. No point hiring an ads manager.” You’ve thought it right? Come on….I know you have 😉 In this article, I’m going to save you some heartache, because despite what that tempting little button tells you, that actually isn’t the best plan. And speaking of the word ‘plan,’ it’s also not a good idea to jump in without one. Let’s dive in shall we?

